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Who's Charlie?

Charlie is a creative alter ego, who always finds new ways of pushing for fun and interesting expression. Charlie has no gender, status or religion, they represent creativity in its purest form. Charlie loves colourful, sexy, summer gems, but is not bound to one trend of fashion. 

Charlie officially opened the doors to this online platform on the 26th of December 2021 but has been around through Instagram since May 2020.


Mikey gave birth 2021 to Charlie (jokes, she just started the instagram page around about then). She has always had a love for clothes but more so secondhand finds and is the creator behind Charlies brand.

Mikey is born and raised in Sweden but been living and breathing Wellingtons southerly winds for 3 years while studying Visual Communication Design at Massey.

Maiya (Mason)

If you haven't seen Maiyas styling videos, you have been missing out. Her selection of outfits is just to die for, and her cute facials is the cherry on top. While slaying the ordinary retail tasks and balancing creating slapping Tiktoks, she sure earned the title Tiktok Generator.

Maiya is originally from Aucklands north coast but has been tipping wellington upside down for the past 2.5 years while studying at Victoria Univeristy.

Maya (Manoit)

With a go get attitude Maya serves you big smiles and premium service in-store as one of our retail assistants as well as modelling all our gorgeous clothes on our social media.

Maya is half french half kiwi and she lived in France growing up but claims Tauranga as her kiwi hometown.


You know when Grace is at the shop - you can't stop giggling. Not only is she so funny, she is also a professional girl math calculator and you know she will be girl math:ing all your try on's.

Grace is a Upper Hutt queen who's decided to conquer a new kingdom - Wellington city.


Our very own therapist. Lenard offers support to anyone who needs some love after a rough day. And guess what, free of charge because he's such a generous pussy.

Lenard was born in Dannevirk but now lives rent free in Wellington and working without license as a therapist.